Thelxis is a premium organic line of aromatic herbs that are collected by hand in order to maintain their essential oils at their best form as well as all their antioxidant properties. The branding was designed in such a way, as to highlight all the above values and to showcase the quality in cultivation of the herbs. The lines used in the industrial design of the packaging, provide special aesthetics to the product, contributing to its differentiation from the competition. The special white paper with gold print elements that was used in the printing process together with the embossing technique, is in reference to the geographical mapping of the area where the estates are located.