Kytheria is a new online store that promotes Greek beauty and wellness, using natural Greek products. The name derives from Aphrodite, the goddess of beauty and love, who according to Theodosia of Hesiod originates from Kytheria.
The dynamic logo was designed using the two main symbols of the goddess Aphrodite, the swan and the pigeon. The corporate identity is depicted using white and gold tones, and embossed features, representing the brand’s high quality and class aesthetics, which is also evident in design of the online store.