Greek bio store is an online store with high quality Greek organic products that operates in the USA market. The corporate identity was designed having in mind the promotion of the store as a whole as well as the Greek diet values and heritage. The logo design portrays the elements of an olive using the colour blue as the main color, enhancing its Greek elements. Special paper was used with white thermal printing and embossed elements, in order to capture the high quality of the products and services that the brand represents.