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Fuel up

“Kiss the Earth” is an established brand of nut butter spreads that combines a love for natural products, fitness and healthy lifestyle. As part of their new line of energy bars called “Fuel up” we designed the product visuals to reflect its naming, to “re-fill energy” while eating a quick and healthy snack made of 100% natural ingredients. The design of the package in combination with the visuals create a short playful story while opening it and target health-conscious consumers who are looking for a natural “on-the-go” snack.